I believe it's in your hands to make a monopoly, but since you are expensive and lame at the same time people will choose rest guards, since your services are incomplete . You say that prices can't decrease since the community is low. Well, improve your product, make it affordable according to the services and features you offer and everyone will choose you. But I guess you prefer being mediocre, that's why 20-30% choose you ( just making an assumption ).
I am experienced enough to know that when you sell too many goods, none will be complete and the point is that you ask too much for them...