What i would basicly like to see its a server for everyone. Meaning a server that even if you have 30 mins to spend playing you will have fun. To be more specific here are some of my ideas for a good and fun server without too much grinding or drama.
Rates x1000+ with leveling area instead of instant leveling. (You avoid some lazy players/kids and its easier to do database clean up of low level inactive players)
Low Enchant Limits with easy enchant rates. (Example: Max +13, safe: +5, 70%+ chances on scrolls, just dont go over +16).
No custom items. (I am talking about the extra armors/weapon/wings and light sabers). I am personally not a fan of ruining my client with custom textures and stuff. Although i am ok with editing the Apella Armor as custom since you can do that by just editing your system and its not big trouble.
Easily killed farming area mobs. Personally i find it very boring hitting a mob for over 10 seconds.
Also about farming as i explained above make it easy, so everyone can have top items and jump into pvp in a few hours at most.
Lots of Events with similar rewards. (Some players dont like all events so if you have the same rewards in all its better and players will appriciate it.)
On The balance side of things, dont change overall stats, just edit as less as possible skills that over the years players have QQed most about.
Thats my personal opinion. Hope i inspired you and good luck with your server.