We are getting out of topic here...
I'm using ripped site too because why to code from 0 when you can just adjust what you need and change what u need...?
I mean even the server u make is ripped of L2J and you just add things u like. Noone code their server from 0.
The website of course matters, that's the first thing your potential players see... Would you rather join a server that steals other servers websites or join a server that has an own unique website that actually looks good?
I would never join a server that has atualstudio or ripped off website from another server... That just gives me the feeling that they don't care and just out for quick ez money.