i think i`ve seen the same holographic projections on dell something when they decided to make ad android phone, they quit and moved there manufactoring in china and that was about 2 years ago, the only company capable of generating such tech is microsoft because they are working on it and have released something like that but operable only for army. Apple is a software company, unless you see them makeing an contract with some developers, of wich everyone will know, you cant keep that a secret, apple fan boys will permanentlly link fake videos that show that apple products can shit gold (and they never did)
because they are slowly looseing market grounds to androi wich is way ahead in the inovating department but haveing to make so many products its hard to optimize it properly ex: face unlock, customizeing, custom roms, battery boosters, overclockers and underclockers, File explorer (best thing iproducts dont get), ability to use it as a flash drive etc.