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Αν και η Apple δεν δίνει στην δημοσιότητα στοιχεία για τις πωλήσεις της στην κατηγορία των wearables, η Above Avalon έκανε την σχετική εκτίμηση βασιζόμενη στο οικονομικό μοντέλο της εταιρείας και σε δεδομένα από συνολικές πωλήσεις. Σύμφωνα με τον αναλυτή Neil Cybart της Above Avalon, η Apple έχει ξεπεράσει τις 70 εκατομμύρια πωλήσεις στην κατηγορία των wearables σε μία χρονιά, και η κατηγορία γνωρίζει ανάπτυξη με ετήσιο ρυθμό μεταξύ 55% και 60%. Με αυτό το ρυθμό λέει ο αναλυτής ότι τα wearables θα ξεπεράσουν –από άποψη εσόδων- τόσο τα iPad όσο και τους υπολογιστές Mac προς το τέλος του 2020 και θα γίνουν η τρίτη μεγαλύτερη προϊοντική κατηγορία της Apple μετά τις συσκευές iPhone και τις υπηρεσίες (Services).

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Από άποψη συνολικών πωλήσεων (σε μονάδες), μία στις πέντε συσκευές της Apple είναι σήμερα «φορετή συσκευή» (wearable). Η ανάπτυξη των AirPods συγκεκριμένα εκτιμάται στο 80%. Η Apple επωφελείται επίσης και από τις αυξημένες τιμές των Apple Watch και AirPods. 

Ο Neil Cybart υποστηρίζει ότι η Apple θα είναι ασταμάτητη στην συγκεκριμένη κατηγορία λόγω τις τεράστιας βάσης εγκατεστημένων συσκευών και του οικοσυστήματος της. Η εταιρεία βρίσκεται σε καλό δρόμο, υποστηρίζει ο αναλυτής, για να αποκτήσει μία βάση από 100 εκατομμύρια χρήστες για το Apple Watch και άλλους τόσους χρήστες για τα AirPods –παρόλο τα AirPods ξεκίνησαν να πωλούνται αρκετά αργότερα. Η κατηγορία των wearables της Apple αναμένεται να φέρει πολλά περισσότερα έσοδα στην εταιρεία, αν αληθεύουν οι φήμες για τα Apple Glasses.

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9to5Mac

GSMArena

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