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Why Facebook cares about fake likes

 

Likes created by fake accounts or people without real intent are bad for people on Facebook, advertisers and Facebook itself.
We have a strong incentive to aggressively go after the bad actors behind fake likes because businesses and people who use our platform want real connections and results. Businesses won’t achieve results and could end up doing less business on Facebook if the people they’re connected to aren’t real. It’s in our best interest to make sure that interactions are authentic, so we staff a number of teams to detect fraudulent activity and shut it down. We work hard to ensure that the connections between businesses and people are genuine and meaningful and want to share the resources we have to help you understand where fake likes come from, the defenses we have in place and tips on how to safeguard yourself from fraudulent activity.
 
 
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Edited by FirefoxAurora

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