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Call of Duty: Black Ops Generates $650 Million


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Call of duty: Black Ops breaks even more records, Activision announced today. The publisher proudly claims that it has achieved an all-new 5-day global sell-through record of more than $650 million, surpassing the company's earlier 5-day worldwide record of $550 million, which was made by (you guessed it) Call of Duty: Modern Warfare 2.

 

"Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment."

 

"There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world," said Eric Hirshberg, CEO, Activision Publishing. "There are millions of people all over the world engaging in this community. It's our job to keep them coming back for more.

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