Just make a server with some of the same features of l2lastwar..believe me that that server could be great if they had decent dev's and active staff
farm system and vote system should be equal to l2lastwar..
dont make ur server just like all the others, where u get full+16 in 2hours..that stuff should be harder mens..that's why every server dies so soon.
add atleast 3rb's to drop some stuff like bogs top clan reputation sh1t smthg..
add event manager 1h by 1h
get oly working 100% no dc's
make blessed not 100%, and make an npc where u can get 100% enchant through vote coins..
get everything balanced, get augments balanced too..and never add augments to ur donnation list, unless half server has augments already..
make it hard to get rb jewels (through vote coins) and ls's..that's what gonna keep ur server playable and people wont leave in first week..imo
daily updates, daily fix's..that's the way..dont make server too easy (take a look at l2lastwar, it's a pvp server but u dont get
full rb set in 2days, neither full armor in 2hours..people will fight for epics this way..there will be mass pvps on ur server..that's what's missing on pvp server out there atm)
my 2cents