i fixed it with
elif not st.getPlayer().isClanLeader() :
return u"<html><title>Exclusive Shop</title><body><center><br><br><img src=\"L2UI_CH3.onscrmsg_pattern01_1\" width=300 height=32><img src=\"L2UI_CH3.herotower_deco\" width=256 height=32><br><font color=\"LEVEL\">\u0422\u043e\u043b\u044c\u043a\u043e \u043b\u0438\u0434\u0435\u0440 \u043a\u043b\u0430\u043d\u0430 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0441\u043a\u0438\u043b\u043b\u044b !</font><img src=\"L2UI_CH3.herotower_deco\" width=256 height=32><br><img src=\"L2UI_CH3.onscrmsg_pattern01_2\" width=300 height=32><table><tr><td align=center><button value=\"\u0412\u044b\u0445\u043e\u0434\" action=\"bypass -h npc_%objectId%_Close\" width=75 height=22 back=\"L2UI_ch3.Btn1_normalOn\" fore=\"L2UI_ch3.Btn1_normal\"></td></tr></table></center></body></html>"
ThugLord92's post in Jython Coding Problem Help was marked as the answer