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Search engine optimization or SEO is used for describing the act of optimizing websites, making it appear in search engine ranking. Most internet users make use of internet to locate services, products and information they need by making use of search engines like Yahoo, MSN and Google. Users mostly click on sites that choose to appear on the first page of search engine result. For average internet users, high ranking is related to credibility. In other words, internet users believe that higher a particular site crops up in search engine result, higher are its chances of being relevant to their search. For website owners, this aid in winning more traffic and in precisely this way, SEO services in London aid online businesses in getting noticed.